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Home: About Me

The only obstacle between you and a 

6 figure fitness business

imposter syndrome

is the                                                               

feeding the self doubt that

has you second guessing everything.

It's time to trade out your overthinking for sales mastery and marketing that does the hard work for you. 

You don't have to figure it out alone-- 

start here.

Free resources
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It All Starts with the Hook

Turn Content into Copywriting

A guaranteed content strategy to attract your ideal client, build trust and authority with your audience, and quickly convert strangers to sales before you ever even have a conversation. 

Stop the scroll with this resource. Your hook is your first impression—it decides whether your audience stops to read or moves on. This resource will teach you how to craft scroll-stopping hooks that both attract and engage.

Building an Unforgettable Brand & Online Identity

The Confident Closer 5 Day Masterclass

$29

From showcasing your unique value to mastering how you show up in your business, this resource is all about the best practices for positioning yourself as a trusted expert in the online space.

In this course, you’ll gain the skills and strategies to book more calls, overcome objections, and create sales content that sells—without the ick. This is designed for fitness coaches who are ready to get serious about their sales and start seeing results that produce a consistent flow of clients.

but you need more than just freebies. 

you need systems and a customized strategy to transform messy action into consistent revenue & scalability.

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Piecing together advice from podcasts and instagram posts and free resources, hoping that something will stand out and stick, isn't a strategy. Because you're always second guessing your next move, you're stuck in a cycle of inconsistent leads, low engagement, and never knowing how much your going to make this month. 

Contrary to popular belief messy action won't always be good enough—success and scalability comes from a proven, strategic process that actually moves the needle.

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You need a system that makes your workflow predictable, automations effortless, and your program so dialed in that it practically sells itself— so that your business can support your life instead of consuming it.

I don't call myself a business coach because I'm about more than just business.

Before I was even 30, I had built multiple 6- and 7-figure businesses—from car dealerships to a professional house-sitting empire. I’m not just another fitness coach who shifted towards coaching coaches because 'I did that already'. In the fitness space, I’m an expert on growth. I created a program for women centered around the bold idea of gaining weight on purpose. This concept struck a chord with female fitness coaches who wanted to look the part, and  fully unintentional, I became the go to growth coach for coaches. Because of the close relationships that developed, revealing a need for leadership, my fitness program evolved into The Social Strategy, my 1:1 mentorship program that helps coaches with imposter syndrome stop faking it and start making it as a 6-figure business.

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I pride myself on understanding systems and research and using both to develop strategies that produce results. I’m obsessed with strategy development. With over 6 years in the online space, I use my expertise to develop strategies with fitness coaches like you to maximize revenue and scale with sustainability —without the fluff, without the ick. 

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