Your content is cute, but can it convert?
Welcome to The Confident Closer, an exclusive online master class designed specifically for fitness coaches who are ready to elevate their business to new heights. This comprehensive course is meticulously crafted to equip you with the essential skills in sales, marketing, and visibility mastery, ensuring you stand out in the competitive fitness industry.
In this master class, you will learn proven sales techniques that will transform your approach to client acquisition and retention. Our expert instructor will guide you through the art of persuasive communication, helping you close deals with confidence and ease. You will discover how to build a compelling personal brand that resonates with your target audience, making you the go-to expert in your niche.
Marketing is the backbone of any successful business, and this course will provide you with cutting-edge strategies to market your services effectively. From social media marketing to email campaigns, you will gain the knowledge and tools needed to create impactful marketing plans that drive results. Additionally, you will learn how to leverage digital platforms to increase your visibility, attract more clients, and grow your online presence.
By the end of The Confident Closer, you will have a robust toolkit of sales and marketing strategies tailored for fitness coaches. Whether you are just starting out or looking to scale your business, this master class will empower you to achieve your goals and become a confident closer in the fitness industry. Join me and take the first step towards transforming your fitness coaching business today!
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Sales Confidence
The problem: Sales feel pushy, awkward, and unnatural.
The solution: Build genuine connections and shift how you see selling.
Why Sales Feel Gross
The Pre-Qualifying Blueprint: A step-by-step outline of how to prequalify leads so you're only talking to potential clients who are actually interested.
Ready-to-Buy Clients vs. Free Seekers:
How to tell the difference
When it’s worth it & when to move on from a free seeker
The problem: Sales feel pushy, awkward, and unnatural.
The solution: Build genuine connections and shift how you see selling.
Why Sales Feel Gross
The Pre-Qualifying Blueprint: A step-by-step outline of how to prequalify leads so you're only talking to potential clients who are actually interested.
Ready-to-Buy Clients vs. Free Seekers:
How to tell the difference
When it’s worth it & when to move on from a free seeker
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Selling in the DMs
The problem: Sales convos feel forced, awkward, or you don’t know how to start them.
The solution: Use a simple DM framework that naturally leads to a sale—without feeling like you're giving them an uninvited push.
The BIGGEST mistake online coaches make in the DMs
The DM Sales Flow
How to start conversations that don’t feel random or salesy.
Learn the key questions to ask to lead the conversation to a conversion
Pivoting and pitching
What to say when someone asks about your coaching
The problem: Sales convos feel forced, awkward, or you don’t know how to start them.
The solution: Use a simple DM framework that naturally leads to a sale—without feeling like you're giving them an uninvited push.
The BIGGEST mistake online coaches make in the DMs
The DM Sales Flow
How to start conversations that don’t feel random or salesy.
Learn the key questions to ask to lead the conversation to a conversion
Pivoting and pitching
What to say when someone asks about your coaching
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Marketing that sells
The problem: Your content feels repetitive, and when you do try to sell, it sounds unnatural or forced.
The solution: A simple 3-part formula that can be integrated into ANY type of content to naturally lead to conversions—without feeling pushy.
The 3-Part Formula for Magnetic Sales Posts: how to structure your content so your audience recognizes the value of your offer and feels pulled toward it.
How to position your offer inside your content
Using tag words strategically
The problem: Your content feels repetitive, and when you do try to sell, it sounds unnatural or forced.
The solution: A simple 3-part formula that can be integrated into ANY type of content to naturally lead to conversions—without feeling pushy.
The 3-Part Formula for Magnetic Sales Posts: how to structure your content so your audience recognizes the value of your offer and feels pulled toward it.
How to position your offer inside your content
Using tag words strategically
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Objection Handling
The problem: You freeze when someone says, "I can’t afford it" or "I need to think about it."
The solution: Handle objections with confidence, so it feels natural, like you know your offer is the solution they need, not a high-pressure push.
My Objection Handling Method:
Understand the true meaning behind objections
Address objections
Use language that makes your prospect feel heard
How to navigate objections from pre-qualified leads
DM Objections vs. Sales Call Objections
The problem: You freeze when someone says, "I can’t afford it" or "I need to think about it."
The solution: Handle objections with confidence, so it feels natural, like you know your offer is the solution they need, not a high-pressure push.
My Objection Handling Method:
Understand the true meaning behind objections
Address objections
Use language that makes your prospect feel heard
How to navigate objections from pre-qualified leads
DM Objections vs. Sales Call Objections
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The Close
The Problem: You have long conversations with potential clients but still struggle to get them to say ‘yes.’ You’re unsure how to guide the conversation toward the sale.
The Solution: Learn how to guide the conversation to a yes, making it clear why your offer is the right fit
How to transition into the pitch
How to state your price clearly and with conviction
How to leverage automation tools
The Problem: You have long conversations with potential clients but still struggle to get them to say ‘yes.’ You’re unsure how to guide the conversation toward the sale.
The Solution: Learn how to guide the conversation to a yes, making it clear why your offer is the right fit
How to transition into the pitch
How to state your price clearly and with conviction
How to leverage automation tools
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—your bold, behind-the-scenes brain for turning chaos into conversions. I am the strategy coach you never knew you needed.
I started in one of the toughest niches: helping women gain weight on purpose (yep, you read that right). It meant learning how to sell something that went against the grain—without triggering insecurities or sounding like every other fitness coach on the internet. That experience taught me how to market with empathy, sell with confidence, and create programs that actually delivered.
Turns out, the real problem most coaches have isn’t knowledge—it’s strategy. You know how to coach, but you’re stuck spinning your wheels trying to sell, structure, and scale in a way that doesn’t eat up your life. That’s where I come in.
Inside my mentorship and courses, I help you ditch imposter syndrome, simplify your sales system, and build a business model that grows with you. No more guessing, no more messy action—just real results, clear frameworks, and strategies that feel like you.
Let’s turn strangers into sales without feeling like an awko-taco.
Hi, Im Sara!
FAQs
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You can sign up anytime! The Confident Closer begins the moment you enroll—so no waiting around for a start date. As soon as you join, you’ll get immediate access to Day 1 and begin your 5-day journey toward sales confidence and conversion mastery.
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Just $29 for the full 5-day course. No hidden fees, no gatekeeping—just proven strategy, clarity, and confidence to help you close more clients without the ick.
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This course is designed specifically for fitness coaches who feel stuck, nervous, or uncertain about selling. Whether you're new to coaching or have been at it for a while and still dread sales calls or DMs, this course will give you a step-by-step approach to confidently close clients—without ever having to convince them.
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The course is accessible via growthbysara.com and is self-paced over the course of 5 days. You’ll get short, actionable daily lessons (video + resources) and action tasks to apply what you learn immediately.
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By the end of the 5 days, you’ll have a complete, repeatable system for selling confidently in DMs and on calls. You’ll know how to pre-qualify leads, handle objections, structure sales convos, and close with ease. Many coaches who go through the course land several new clients during the challenge—because the steps are practical and clear.
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Once you've built your confidence and started closing with ease, I recommend refining your skills to keep the momentum going. My 14-Day Sales Mastery Challenge is designed to take everything you learn in The Confident Closer and level it up—more advanced strategies, deeper objection handling, and higher-ticket sales skills. You’ll get the invite once you finish Day 5. LFGrow!