This isn’t a program with another plug-and-play sales script.

because copy-and-pasting the scripts from your last coach didn’t teach you how to sell, it just taught you how to sound like them.

That’s why I created this one-of-a-kind 1:1 mentorship (and no, that’s not a cute little cliche tagline—I mean there is literally nothing else like it on the market). This program is built around your voice, your energy, and your unique sales identity—not someone else’s recycled strategy that they swear will work for you, because it worked for them.

Using my 28-question quiz, we’ll pinpoint which of the 5 Seller Identities™ you naturally embody and then pair you with one of five customizable timelines built for your strengths, your struggles, your goals, and where you're at with your business. No more memorizing lines or feeling like a knockoff version of your last coach—it’s time to make sales about you, with a strategy that actually feels like you.

You've already done everything they told you to do...

You've already done everything they told you to do...

You’ve posted the content. Tried the scripts. Softened your CTA. Hardened your CTA. Added pain points, smiley faces, empathy, storytelling, and hard truths… and still you can feel that something is off.

Let me tell you— it’s not because you’re not cut out for this. It’s because you’ve been taught to sell like someone you’re not. You’ve spent months (maybe even years) squishing yourself into someone else’s strategy and wondering why it never produced the results they said it would.

It was never you.

You didn’t do it wrong— & you’re not the problem.
The problem was the mismatch between who you are—and how you’ve been taught to sell.

Here’s what no one in this industry wants to admit: sales isn’t just about the tactics.
It’s so much more about identity.

The way you speak, the way you connect, the way you think, lead, and show up—
That’s not something that needs to be fixed.
It’s everything you need to discover how you’re meant to sell.

Inside the True Identity Sales System™, we don’t waste time on teaching you how to reproduce all the things that worked for me… instead, we uncover and dive into your Seller Identity™. We build your entire marketing and conversion system around it. So selling doesn’t just feel less awkward. It feels like you.

It’s real. It’s natural. It’s repeatable.
In a way that will follow you to the end of your career as an online coach.

This program is your opportunity to finally stop trying to sell like them—and start making sales as the authentic, unapologetic version of you.

You weren’t ever the problem.

It was the misalignment between their recycled strategies and your true identity.

the True Identity Sales System

introducing

This 1:1 business mentorship is a program that is built around you—not who you’re trying to be on Instagram.

At the center of this mentorship is your seller identity—a personalized framework that reveals how you were actually made to sell. It’s not about fixing what’s “wrong” with you. It’s about amplifying what’s already right. Your Seller Identity™ uncovers how you naturally lead, communicate, build trust, and close sales—so you can finally stop trying to sell like someone you follow and start selling like the leader you already are.

Whether you’re a storyteller, a strategist, naturally empathetic, or you challenge beliefs… this mentorship gives you a custom-built timeline and marketing strategy that matches your energy, your expertise, and your actual goals. It’s not going to come with a recycled launch template or “just raise your prices” advice. This is real sales strategy, a strategy that speaks to who you are and what you do.

The True Identity Sales System™ is where everything changes for you. You’ll not only learn how to sell according to your true identity—you’ll integrate it into how you lead, how you coach, and how you scale your business.

No scripts. No fake connections. No pretending to be louder, more confident, or more polished than you really are.

Just a clear, fully aligned strategy that gets you more conversions— all because its built around you.

Start with the free version of the Seller Identity quiz below!

The fastest way to stand out in a saturated industry… is to stop blending in with a recycled sales strategy.

it's more than just a mentorship…

What you’ll get inside the True Identity Sales System™:

Your custom seller identity breakdown— understand your sales strengths, natural communication style, and what’s holding you back from closing confidently.

A tailored 90-day sales timeline— forget the generic framework. You’ll get a personalized blueprint from day 1 to day 180, aligned to your business season, capacity, and style.

A DM & content strategy built for your personality— whether you lead with logic, emotion, or energy—we’ll map a content creation and copywriting system that magnetizes leads who are ready to buy.

Sales call confidence training— Reframe objections, hold powerful space while speaking and while silent, and close without sounding like an mlm on the brink of a crash and burn.

Whatsapp & Google Meet access to mereal-time support, strategy, and voice notes when you need a mindset reset or a sales breakdown.

High-ticket sales without the 24/7 hustle— whether you’re booking your first $2K client or ready to scale to consistent 10K months—you’ll do it in a way that feels grounded, ethical, and you.

Inside the True Identity Sales System™, you’ll stop contorting yourself to fit into trendy, recycled advice and finally learn how to market your offer, sell your program, and coach your clients in a way that’s deeply rooted in your True Identity

You’ll finally get stop second guessing every move, and build a business that’s clear, confident, and deeply aligned—because it’s a direct reflection of who you really are. Not a polished version of who you think you should be & definitely not some version of ‘what’s trending’ just to please the holy algorithm.

don’t just take it from me…

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take it from them.

if you want to have consistent 10k months...

I built this for you.

  • We’ll kick things off by taking a deep dive into your business—pinpointing your strengths, weaknesses, and the exact areas where you’re getting stuck. But this isn’t just about what’s not working—it’s about who you are as a coach and seller. You’ll take the advanced Seller Identity™ quiz, and we’ll unpack how your unique communication and leadership style impacts your sales conversations, client relationships, and overall coaching voice. From there, we’ll nail down your niche, dial in your ideal client, and build a program framework that aligns with both—setting the foundation for the daily tasks and strategy you’ll use to grow a business that finally feels like you.

  • Over the next few weeks, we’ll work together to refine your offer, develop your messaging, and position you as the go-to expert in your niche. But we’re not just crafting content—we’re aligning your message with your Seller Identity™, so you’re not forcing yourself to speak in a way that doesn’t fit. You’ll learn how to balance authority with authenticity, so your ideal client doesn’t just trust your expertise—they feel connected to it. You’ll walk away with clear, strategic content that sounds like you and lands with the right people—no more guessing what to say or how to say it.

  • This is where we get into the heart of your sales process—we’re going to ditch the scripts and use your seller identity to shape how you naturally lead, listen, and close, so that structuring your calls, handling objections, and pitching your offer feels like second nature. Because when you understand how you were made to sell, the entire process starts to feel less like an awkward performance—and more like a conversation led by a genuine leader. In this time together, you’ll finally get to step into sales calls with full confidence, speak powerfully, and convert with ease—without ever feeling like you’re forcing it.

  • By now, you’ve got a marketing strategy that actually aligns with your offer, your goals, and your seller identity—so you’re no longer throwing out random content and hoping something sticks. Together, we’ll build a custom launch timeline that’s rooted in how you naturally communicate and build trust, refining your content calendar and marketing approach so it feels like an extension of who you are—not a persona you’re trying to play. With your Seller Identity™ as the foundation, you’ll pitch your offer in a way that feels bold, aligned, and impossible to ignore.

  • Once your sales and marketing feel solid—and you’re finally getting paid what you deserve—we’ll shift focus to fine-tuning your systems and processes for sustainable growth. Using your Seller Identity™ as a guide, we’ll introduce automations and create predictability that fits your rhythm and energy. This isn’t about grinding harder or fitting into someone else’s blueprint—it’s about scaling your business in a way that supports your lifestyle, so growth feels like freedom, not an endless hustle.

  • Each agenda item adapts based on your starting point—your skills, your business, and where you’re truly at. But no matter what, the tasks we build into your personalized timeline won’t just be one-and-done. They’ll evolve with you and follow you throughout the entire program. As we craft and roll out your unique business strategy, you’ll also master how to manage and maintain these systems—keeping everything running smoothly as you scale, all while staying true to your Seller Identity™.

Here's an example of what our time together might look like:

From day one, you won’t just get a mentor—you’ll get a coach who’s obsessed with unlocking your unique way of selling and leading. This is a hands-on, high-touch journey built to transform not only your business but the way you show up in all of the spaces—so everything you do feels true to you. If you’re done jumping around to every new tactic and tired of strategies that don’t fit, and you’re ready to finally make sales feel easy, this is the program you’ve been waiting for. LFGrow.

Sara Vargas Online Fitness Business Coach and Business Mentor

are you ready to make the investment?

in case you're still unsure, my clients have some things to share with you…..

stop waiting.

start scaling